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The Attention Merchants

The Epic Scramble to Get Inside Our Heads

Tim Wu

ISBN
9780804170048
Pages
432
Published By
Vintage
Published On
Sep 19, 2017
Subjects
SOCIAL SCIENCE / Popular Culture, Consumer behavior, Advertising, BUSINESS & ECONOMICS / Industries / Media & Communications Industries, HISTORY / Social History, Marketing, History
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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--...

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